Director General William Liu of TITA briefs attendees on the initiative to expand into diverse markets and secure overseas orders.
Director General William Liu of TITA posed with the secretaries general of TAITRA and IEAT, along with advisory team members.
In response to U.S. tariff adjustments and the ongoing restructuring of global supply chains, the Ministry of Economic Affairs (MOEA) on December 2, 2025 launched an updated initiative titled "Supporting Enterprises in Expanding into Diverse Markets and Securing Overseas Orders." With a budget of nearly NT$10 billion, the program aims to help Taiwanese companies more rapidly identify buyers, enter target markets, and expand global sales.
Since taking office, Minister of Economic Affairs Kung Ming-Hsin has consulted with industrial groups across key sectors-including machinery, tools, and hardware-to gain insights for guiding the MOEA's diversified market expansion program.
The initiative consolidates key resources to boost global competitiveness, tripling subsidies to manufacturers for exhibitions and doubling subsidies to associations for Taiwan Pavilions, product launches, and buyer networking events.
This initiative of nearly NT$10 billion integrates key resources for industries to boost the following aspects for global expansion:
1) Increased Exhibition Subsidies: Tripling of subsidies for manufacturers and doubling of subsidies for associations to support Taiwan Pavilions, product launches, and buyer networking events.
2) Buyer Direct Access and Flagship Taiwan Pavilions: Overseas buyers are invited to visit factories and witness product testing in Taiwan, while large-scale themed Taiwan Pavilions showcase domestic industrial strengths at major trade shows in the U.S., Japan, and Europe.
3) Upgraded Digital Marketing and Overseas Services: Offering AI marketing tools, trade data dashboards, and dedicated consulting to increase outreach to buyers. Flexible support is available for showrooms, service centers, warehouses, or subsidiaries. Taiwan Trade and Investment Centers provide one-stop guidance for overseas expansion.
All measures will take effect on January 1, 2026 and are expected to serve over 40,000 companies, thereby strengthening Taiwan's competitiveness in global markets.
For more details about market expansion, companies may call this toll-free hotline 0800-609-889 for assistance or visit the website of the International Trade Administration (TITA).
more OCAC News, welcome to
OCACNEWS.NET.
