The Taiwan Junior Chamber of Commerce in British Columbia (TJCCBC) held an industry exchange and brand entrepreneurship seminar on March 28, combining expert talks with hands-on creative workshops. The event invited two lifestyle brand founders to engage directly with overseas compatriot youth, using hands-on workshops in pour-over coffee and laser woodcraft engraving to explore how personal interests can be transformed into commercial ventures and brands that balance creativity with market appeal.
TJCCBC President Sara Chu noted that for young Taiwanese entrepreneurs overseas, the passing down of local experience is especially important. Through learning from more experienced seniors, young entrepreneurs can strengthen their skills and also shorten the trial-and-error process of starting a business. Chu added that the organization plans to continue hosting practical, skill-oriented programs that support overseas compatriot youth in showcasing Taiwan's spirit of craftsmanship in Canada.
Director Shu Chen Kuo of the Overseas Community Affairs Division, Taipei Economic and Cultural Office in Vancouver also attended the event and thanked TJCCBC for organizing entrepreneurship programs for young people. She shared that the seminar fostered connections and exchanges within the local compatriot youth community while providing valuable career development insights. She also highlighted that the Overseas Community Affairs Council (OCAC) organizes a variety of business training programs each year, and encouraged the youth to return to Taiwan to explore new business opportunities.
The theme of the event was "Discovering Brand Value Through Hands-On Experience." Steve, founder of the specialty coffee brand Too Good Coffee, introduced participants to coffee origins and flavor profiles, shared his entrepreneurial journey, and demonstrated pour-over brewing techniques. Participants then joined a woodcraft workshop led by designer Pen of Artpen Studio, located in Vancouver's renowned creative arts district Granville Island. Attendees designed their own typography and created laser-engraved wooden keychains, gaining firsthand experience in product development and design transformation.
Both speakers also shared practical insights into entrepreneurship in Canada. Pen explained that the key to growing from local markets into Vancouver's arts district was integrating visual design with digital tools. Steve emphasized the importance of market positioning and explained how he identified and targeted specialty coffee consumers in the competitive North American market. The event featured lively interaction, with participants actively seeking advice on brand management and market expansion strategies.
Speakers and participants at the TJCCBC entrepreneurship seminar.
Director Shu Chen Kuo of the Overseas Community Affairs Division, Taipei Economic and Cultural Office in Vancouver thanked TJCCBC for organizing the seminar that supports young people.
Steve, founder of Too Good Coffee, introduced participants to coffee origins and flavor profiles.
Designer Pen of Artpen Studio shared experience in product development and design transformation.
Update Date：
2026/06/15 Back
