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Amazon to establish 1st Taiwan office
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Taipei, April 24 (CNA) An official from, Inc. said Monday that the e-commerce giant will set up an office in Taiwan under its Global Selling Program with the aim of better connecting Taiwanese sellers and global buyers.

Cindy Tai, head of Amazon Global Selling-Asia, told some 700 local business representatives at a forum in Taipei about the program that the move is expected to strengthen the company's cooperation with Taiwanese service and merchandise providers.

With Taiwan strong in exports and enjoying well-established businesses in design and manufacturing, the partnership should help them reach out further to global buyers, because Amazon can offer them professional e-commerce solutions, Tai said.

The Taiwan office will be better able to cater to the needs of Taiwanese sellers and connect them with both individual and business quality buyers around the world, she said.

Under the program, local sellers will have direct access to major international retail markets, as Amazon has operations in 149 countries and has 300 million active account users.

Those using the program's platform to sell could benefit from numerous user-friendly tools, including local languages for customer support and currency converters, which are aimed at making the online marketplace a one-stop shop for global retail, according to the company.

The Taiwan External Trade Development Council (TAITRA), which co-hosted the forum, also urged Taiwanese businesses to seize the opportunity, pointing out that international sales in e-commerce totaled US$1.915 trillion last year and are expected to hit US$4 trillion by 2020. (Courtesy of CNA)